With Google opening the doors of its social platform Google+ to small business owners across the world with Google+ local it is now more apparent than ever that targeted local search engine optimisation is the way forward.
Twitter has today launched interest targeting, incentivizing advertisers with 350 more reasons to pay to promote their tweets.
Interest targeting pivots around Twitter’s real-time interest graph and offers advertisers a way to target their messages to specific audiences by selecting from more than 350 interest-related categories.
Local business marketing strategies will help to grow your local business online. Many consumers are now using the internet to find information they need and that includes the businesses in their local community. It therefore makes sense to have an online presence in the form of a lead generating website which captures the details of website visitors who are then followed up with an email marketing campaign.
Yes, search engine algorithms are a constant moving target. No matter how much research is done, the exact equation is always changing. But no matter what, a consistent major player in establishing SEO is link building. For those of you unsure of what this means: it is having another website link to your company (or something your company has done) on their own website or social media pages. It is the way these search engines figure out the connection of pages and how they are related. It is also a key element in establishing how popular your company is in the internet sphere. How popular your company is plays a large factor in these algorithms. So how can you make sure that you are linking with the right connections? There are a few rules to follow to make the most of your online connections.
- Link with only trusted sources. The algorithms are trying to figure out what “neighborhood” your company lives in and you don’t want to be thrown in on the bad side of the tracks. When linking to another site, make sure that they are trusted and secure. If any site links your company, you want to make sure that they are not spam like. If they are, kindly ask them to please remove the link. Associations are important, and your company and SEO are judged on your friends.
- Don’t ignore social media. Long time ago, social media was not factored into linking. However, today that seems to be changing. This is especially true for users of Google+. Companies with a large social circle, who share a lot of content, are finding themselves higher in search engine results. While linking with other company websites still holds more weight, optimizing shared content in the social media world does not hurt.
While at first it can seem like a daunting task, linking can be quiet an easy way to establish SEO. This article is the first of two parts. The second article follows with how to establish linking through your already established connections. Small businesses are a natural at this, and it should be taken full advantage of. Please look for the follow up article to find out how you can make the most of linking.
Herndon, VA (PRWEB) August 22, 2012
“Surefire Social® is growing rapidly and this acquisition allows us to add talented executives, expand and solidify services and increase our client base” said Chris Marentis, Founder and CEO of Surefire Social®.
Surefire Social®, creator of end-to-end local digital marketing solutions that helps businesses become more visible in search and discovery, announced today they acquired BringMeMyLeads for an undisclosed price. This deal combines two leading companies providing local digital marketing solutions to a variety of small businesses across North America. Importantly, the combined client relationships create a market leader in the $350 billion home improvement industry.
“Surefire Social® is growing rapidly and this acquisition allows us to add talented executives, expand and solidify services and increase our client base” said Chris Marentis, Founder and CEO of Surefire Social®. Leveraging its successful formula in the home improvement industry, the company has aggressive plans to expand into other local verticals including medical practices, mortgage and real estate, legal, office services and automotive. “We are positioning the company for the next stage of growth and this acquisition, combined with new technology we are launching, sets the stage”.
As part of the acquisition, BringMeMyLeads founder and CEO George Faerber will join Surefire Social® as an investor and advisor for the company. Other staff members will also join Surefire Social® in sales and operations.
Faerber started BringMeMyLeads to replicate the marketing success he directed for his 25-year old home improvement business. Faerber is a sought-after speaker and consultant for other home services entrepreneurs, as more than 30% of his company’s revenue stems from Internet-generated leads.
“Our approach of personalized, comprehensive local digital marketing solutions is exactly what Surefire Social® is all about” said George Faerber. “Putting these companies together gives us the ability to strengthen our services and help local businesses of any size. We felt that Surefire Social® was the right partner to take what we’ve built and expand it not just within the home services sector, but also to apply it to other verticals”.
About Surefire Social
Surefire Social delivers personalized, comprehensive strategies for local businesses to leverage local search and discovery, attract new customers and convert them to sales. The company builds Web 2.0 enabled websites, delivers search engine optimization, “done for you” social media, local business listings, email marketing and search engine marketing services for small business across North America and Australia. For more information, visit http://www.surefiresocial.com.
Ron Peele Joins Growing Internet Marketing Platform and Services Company, Also Invests
RESTON, VA–(Marketwire – Feb 2, 2012) – Surefire Social®, creator of an end-to-end digital marketing solution that helps businesses become more visible in search and discovery, announced today that Ron Peele has been appointed to the role of Chief Operating Officer.
In addition to being named COO, Peele is also an investor in Surefire Social, where he joins former AOL executive and colleague, Chris Marentis, Surefire Social’s founder and CEO.
As COO, Peele will work to amplify Surefire’s growth by establishing a strong operations division, enhancing processes and systems and securing strategic partnerships. With Peele’s investment, the company is focusing on recruitment of key talent to its experienced team, as the company is strategically positioned for growing with existing accounts and acquiring new customers with a limited ramp-up time.
With more than 25 years of experience as both an investor and operating executive, Peele has built innovative companies that create and define new markets. Recently, Peele was a founding investor and CFO of Revolution Health, where he worked closely with Steve Case from the company’s inception. Prior to that, Peele helped launch and build the AOL/Time Warner venture capital group, which invested $250 million in a portfolio of 70 companies.
Ron Peele said, “It’s a great time for small businesses to be able to leverage the capabilities of local search and social networks to generate sales, but the digital marketing landscape can be confusing and it is constantly changing. I’m excited to be part of a company focused on providing America’s small businesses the platform, technology and coaching to stay relevant and grow their businesses.”
Chris Marentis, who founded Surefire Social in 2009, said, “As we continue our rapid growth, an experienced COO like Ron, who has invested in and transitioned new platform and technology companies into market leaders, will help drive Surefire Social’s ongoing evolution.”
About Surefire Social
Surefire Social is an integrated Internet marketing platform and services company that helps businesses optimize local search and discovery to generate sales.
Surefire Social is the creator of “The Surefire Way,” an end-to-end solution that integrates the key marketing components of signals, social proof, the social graph, structured sites, SEO, search and discovery, sharing, socialization, stories and streams.
Reston, VA (PRWEB) May 7, 2010
Chris Marentis, owner of GenNext Media LLC and creator of Surefire Social, small business and contractor online lead generation.
Using the Surefire Social System, contractors will dominate their local search for contractor leads, beating out the competition and winning the lead generation game,” said Marentis.
Reston, Va., May 3, 2010 — Home services contractors seeking quality contractor leads often find themselves paying for leads that go nowhere or competing for the same leads as other contractors. GenNext Media LLC is launching Surefire Social for Contractors , helping local home services contractors to increase contractor leads by achieving the top positions in Google local and other search engines.
Surefire Social for Contractors provides online resources and a learning center designed to connect home services contractors with the knowledge and tools necessary to obtain quality leads for their businesses. The system includes social media, website development and local search engine optimization (SEO) specifically for contractors who want to dominate the local search for contractor leads.
“Surefire Social for Contractors has gone through a six-month beta period in which we have worked with 30 different contractor businesses, allowing us to see how effective the learning tools and done-for-you services are for bringing in quality leads,” explained Chris Marentis, Founder and CEO of GenNext Media LLC.
According to Marentis, typical lead generation tactics are no longer effective. Contractors are finding that newspaper advertising, radio, direct mail and even purchasing leads are providing few profitable leads. Reports reveal that one-third of Internet searches are for local businesses, which is why home services contractors who leverage Internet marketing are the ones obtaining the contractor leads.
Because contractors understand the unique needs of home services contractors, Surefire Social has developed partnerships with premiere contractor education organizations,
David Yoho Associates and Certified Contractor Network, launching the system as the first lead generation program designed for contractors, by contractors.
“We are pleased to announce a partnership between and Surefire Social,” said David Yoho, President of David Yoho Associates. “Great ideas emerge when strategic partners share information and implement their findings.”
Marentis will speak on contractor lead generation and Surefire Social case studies at the David Yoho Associates Home Improvement Profitability Summit (HIPSummit) May 5-6 in Chicago and at the Certified Contractor Network Owners Conference (CCN) June 14-16 in Park City, UT.
About GenNext Media LLC and Surefire Social for Contractors:
Founded in October of 2008, GenNext Media LLC is revolutionary interactive media and marketing services company founded by Chris Marentis, former CEO of Clearspring Technologies and SVP of America Online. GenNext Media’s system, Surefire Social for Contractors, guides home services contractors to increase profitable lead generation by leveraging next generation distributed web platform technologies and applications like social media to dominate niche markets.
Surefire Social will launch additional systems in 2010 for insurance agents, real estate agents, and mortgage brokers. For more information about Surefire Social for Contractors, call 703.896.7688 or visit http://www.surefiresocial.com/contractor-leads.
Surefire Social and SuperPages Australia announced a partnership to make Surefire Social’s Internet marketing services available to small and medium sized businesses throughout Australia.
Reston, VA, (USA) and Melbourne, Australia (PRWEB) May 01, 2012
Surefire Social and SuperPages Australia announced a partnership to make Surefire Social’s Internet marketing services available to small and medium sized businesses throughout Australia. For the first time, business owners in Australia can benefit from the local marketing platform developed and proven in North America.
Surefire Social delivers personal comprehensive strategies for effective local Internet marketing. Included in their array of products and services are website design, search engine optimization, social media engagement, blogging and personalized consulting to help businesses be found online.
According to Chris Marentis, founder and CEO of Surefire Social, “We’ve spent the past three years helping U.S. and Canadian companies generate more Internet-based leads than they ever received. Our solutions work, and our clients are surprised by the amount of personal attention they’ve received to help them navigate the somewhat-confusing world of Internet marketing. Australia is our most attractive expansion opportunity, and we partnered with SuperPages because they are one of the most experienced local marketing organizations in Australia.”
According to Pete Donlan, Managing Director of SuperPages, “Our market is ripe for a digital marketing program. We assessed the market and believe that Surefire Social was the strongest local marketing system we’ve seen. Our SuperPages clients have asked us to deliver more sophisticated Internet marketing services – something that hasn’t existed here until now. We’re excited about the opportunity to offer this proven platform in Australia.”
About Surefire Social
Surefire Social, based in Reston, VA, is an integrated Internet marketing platform and services company that helps businesses optimize local search and discovery to generate sales.
Surefire Social is the creator of “The Surefire Way,” an end-to-end solution that integrates the key marketing components of signals, social proof, the social graph, structured sites, SEO, search and discovery, sharing, socialization, stories and streams. http://www.surefiresocial.com
About Oz Pages Pty
Oz Pages, the parent of SuperPages Australia, is headquartered in Mornington, Victoria. It’s a locally-focused advertising company with the charter to become the first choice for community based advertising and digital marketing services, including high-quality directories, local search and social media.
Oz Pages product portfolio includes award-winning SuperPages Australia, regional community directories, national Internet classified directory, and market specific publications in health and defense. Its eight-year track record of success has been achieved through the delivery of premier publishing business solutions, unparalleled customer service and innovative design and technologies. http://www.surefiresocial.com.au
While many CEOs still aren’t fully engaged in social media, their CMOs are. In a recent survey conducted by Bazaarvoice, it was found that CMOs are consistently basing marketing decisions on social media data that they received. Over 80% of them believe that social media efforts have an impact on brand awareness and brand loyalty, while over 75% believe that it has a direct impact on sales. This confirms that CMOs know that social media is not just a fad. Successful business marketing plans need to embrace the power and data that results from a solid social media campaign.
So exactly what can be done with a successful social media campaign? There are a few tips from the top, on how to use all of this data to your advantage.
1) Know your customer. Social media allows you to know the type of customer who are brand loyal. Take the time to read the data, and browse the people who follow you and are fans. This will help you better understand how you should go about marketing your business. Do they seem to be very green conscious? Make the most of your campaigns by showing how your company recycles and uses earth-friendly products.
2) Track satisfaction. We live in a world where customer satisfaction is imperative to having a successful business. Reviews, good or bad, help us realize where we excel and where we can improve. Be sure to continue to use this information to be consistently improving your business.
3) Make it a two-way street. You can’t just shout out messages all day, without welcoming feedback. Respond to comments, post on individual people’s walls, and take the time to make your customers feel that you really know about them and their needs. It is through this that you will be able to predict a customer’s future needs, before they even know that they need them.
With all the data we are now able to retrieve thanks to social media, we have barely started to tap into the potential. Data analysis of all this information will continue to improve, and the possibility of tailoring the perfect message to your customers is within your reach. It’s time to think like a CMO, and recognize the power of these campaigns.
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