The “Surefire Way”– Process, Systems and Supervised Talent!

*+-  I came across a recent post by MarketingSherpa that shared some interesting stats in regards to how formal organizations’ positional guidelines and processes are. MarketingSherpa surveyed more than 1600 marketers as part of their Marketing Personnel Benchmark Survey, and per the chart below, larger firms came in with almost 67% reporting formal guidelines, a […]

11 Clever Ways for Marketers to Reconvert Their Leads | Hubspot

*+-  6/27/12 From HubSpot’s Inbound Internet Marketing Blog by Pamela Vaughan. You have two choices: let Johnny read your ebook and then go about his life (which may or may not involve a visit back to your website), or try to reconvert him. The choice is yours, but we recommend the latter, considering that […]