I came across a recent post by MarketingSherpa that shared some interesting stats in regards to how formal organizations’ positional guidelines and processes are. MarketingSherpa surveyed more than 1600 marketers as part of their Marketing Personnel Benchmark Survey, and per the chart below, larger firms came in with almost 67% reporting formal guidelines, a much higher percentage than the small and medium sized firms surveyed.
Data such as this might create a quandary in the minds of many small and medium sized local businesses, and marketers in particular, who attempt to shun too much formality, infrastructure and bureaucracy in the workplace. After all, it can often suffocate or hinder the creativity on which many businesses thrive and leads to less flexibility.
At the same time, maybe larger firms are on to something, where hiring, retention, performance and management development processes all require some form of structure to set a sturdy foundation from which to grow. Without it, growth can be more challenging and limited.
But maybe there’s a happy medium?
At Surefire Social, we believe the “Surefire Way” is superior to local solutions offered by smaller marketing businesses. Unlike many of the smaller businesses who don’t utilize process guidelines, we do have processes, systems and supervised talent to support local businesses, which is something most smaller firms can’t compete with.
How does your local business stack up with these stats? Do you agree or disagree that formal processes and guidelines are important for a business?
From HubSpot’s Inbound Internet Marketing Blog by Pamela Vaughan.
You have two choices: let Johnny read your ebook and then go about his life (which may or may not involve a visit back to your website), or try to reconvert him. The choice is yours, but we recommend the latter, considering that 50% of leads are qualified but not yet ready to buy, according to Gleanster Research.
We just recently posted that the United States Postal Service (USPS) is offering a discount on direct mailers that include a QR Code; and it seems they’re still attempting to boost their sales by offering more discounts, tools and support for local businesses.
If you have a USPS account, then you probably received a recent email in your inbox advertising the USPS Free Direct Mail Kit. The kit is designed to help businesses target consumers within a certain mile radius to their business address by sending out direct mail pieces. To get the kit, you simply provide your contact information on the input page, and they deliver it to you via mail. In addition, they are offering postage for direct mailers as low as 18 cents per mailer.
As we’ve shared before, it’s good to have a variety of marketing tactics in your arsenal to target your consumers, including both online and offline marketing. And though the use of direct mailers has decreased with the invention of the Internet, they can still be a powerful marketing tool if used effectively with certain target markets.
Do you use direct mail for your local business? If so, what tactics have you found to be most successful when using direct mail to reach your target market?