New Google Research – How Organic Search Results and Ranking Impact Ad Clicks and Impressions

A couple days ago, Christina Park, Product Marketing Manager for Google, posted the results of a new study focused on how organic search results and ranking impact ad clicks and ad impressions. The results were interesting. Of 390 Search Ads analyzed, some of the findings posted by Park were as follows:   81% of ad […]

Don’t Dread Tomorrow’s Mandatory Switch To Timeline, Study Shows It’s Good For 95% Of Facebook Pages

techcrunch.com3/29/12 This data was confounded, though, as all 7 of these Pages that Wildfire studied were promoted by Facebook in press around the launch of Timeline, and saw rapid returns to pre-press engagement levels. So most Pages … … read more

Twitter Writes a New Guide for Small Business… and It’s Pretty Good

Twitter published the 22-page PDF last week to coincide with the rollout of its small business ad products. It covers Twitter in three chapters, going back to scratch with the most basic info such as “anatomy of a Tweet” — a section that shows and explains hashtags, mentions, replies, retweets and other basics. There’s a […]

Local Business SEO – What Does Google Say You Should Do About It?

Google is at it again. They’re making some upcoming changes to their algorithms that have some businesses worried, and I’ll talk about them in another post in the very near future… But today, I thought it might be helpful to share some thoughts straight from the mouth of Matt Cutts, a Google Associate. Matt outlined […]