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Monthly Archives: March 2012
New Google Research – How Organic Search Results and Ranking Impact Ad Clicks and Impressions
A couple days ago, Christina Park, Product Marketing Manager for Google, posted the results of a new study focused on how organic search results and ranking impact ad clicks and ad impressions. The results were interesting. Of 390 Search Ads … Continue reading
Posted in Our Blog
Tagged Google, local business, local business marketing, organic rankings, organic search
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Don't Dread Tomorrow's Mandatory Switch To Timeline, Study Shows It’s Good For 95% Of Facebook Pages
techcrunch.com3/29/12 This data was confounded, though, as all 7 of these Pages that Wildfire studied were promoted by Facebook in press around the launch of Timeline, and saw rapid returns to pre-press engagement levels. So most Pages … … read … Continue reading
Posted in Site News
Tagged facebook, facebook timeline, local business social media marketing, social media
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Twitter Writes a New Guide for Small Business… and It's Pretty Good
Twitter published the 22-page PDF last week to coincide with the rollout of its small business ad products. It covers Twitter in three chapters, going back to scratch with the most basic info such as “anatomy of a Tweet” — … Continue reading
Posted in Site News
Tagged social media, twitter, twitter advertising, twitter for business, twitter for small business
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Local Business SEO – What Does Google Say You Should Do About It?
Google is at it again. They’re making some upcoming changes to their algorithms that have some businesses worried, and I’ll talk about them in another post in the very near future… But today, I thought it might be helpful to … Continue reading
Facebook Timeline Provides 46% Lift in Brand Page Engagement [STUDY]
mashable.com3/27/12 Researcher Simply Measured found Facebook Brand Pages had a 46% jump in engagement after moving to Timeline. … read more
Posted in Site News
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Twitter Launches Self-Serve Advertising for Small Businesses
mashable.com3/26/12 Twitter announced on Tuesday that a select group of small business can begin using the company’s self-serve adverting platform to create promoted tweets and promoted accounts. … read more
80% of Your Customers are Turning to the Internet for Information Prior to Purchasing
It’s true. More and more people are using the Internet to research and find information before purchasing a product or service. And many of them are looking for what your business has to offer. The question is, are they finding … Continue reading
12 Most Little Known Tricks to Use On LinkedIn | Small business
http://12most.com/2012/03/21/tricks-for-using-linkedin/ Shelly Kramer gives a bunch of great tips to make LinkedIn a power strategy. Worthwhile read. This one stood out for me: Don’t use that silly default introduction when you reach out to someone. Spend 20 seconds and write … Continue reading
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The Basics to Building Your Online Visibility for Any Local Business
If you’re at all familiar with our blogs, you know I’m often talking about the importance of a strong web presence to skyrocket any local business to the top. Online marketing and visibility for local businesses is our core business, … Continue reading
Posted in Our Blog
Tagged local business, local business blog, online marketing, surefire social
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Google Analytics Update Connects Social Marketing | TechCrunch
techcrunch.com3/20/12 Now companies using the new social reports can tell Google the goal that they’re interested in, whether it’s making a purchase, registering a user, or just having someone click on their about page. Then Google will show you not … Continue reading
