How to Turn Social Feedback into Valuable Business Data

http://mashable.com/2012/02/27/social-data-insights/ You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? read more…

Only 1.3% of Fans Actively Engage on Facebook

Local Business – Only 1.3% of Fans Actively Engage on Facebook You read that title right. Of the millions and millions of users on Facebook, a new study by the Ehrenberg-Bass Institute found that almost 99% of Facebook fans do not engage with the brands they follow. read more…