You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value?
You read that title right. Of the millions and millions of users on Facebook, a new study by the Ehrenberg-Bass Institute found that almost 99% of Facebook fans do not engage with the brands they follow.
A business associate of mine sent me a text about a month ago telling me about this new up and coming social network. She told me that she thought I’d really benefit from it and asked if I’d like an invitation to join. I said ‘yes’, and she was right—it’s a great new tool that could really benefit a local business in an indirect sense.
The name of this new up and coming social networking platform? Pinterest.
Pinterest was created so people can share things they like with others—all in picture form. It can be anything from food to travel destinations. The variety is endless. What’s neat is people use Pinterest to pin what they like or what they find interesting so others can see it, too.
Like Facebook, Twitter, and other social networking sites, Pinterest has its own lingo, which includes:
- Pin: An image that’s been added to Pinterest.
- Pin It button: If you have a website with images, this button can be placed on that website. This allows people to pin photos on your site to Pinterest. As a bonus, the pin includes a link that links back to the website it originated from.
- Pinboard: A cyber board where one can create themes to place pins in within their account.
- Pinner: This would be you! It’s the person using Pinterest to share photos.
- Pinning: This is when you share content others can see.
- Repin: This is when you pin something someone else has already pinned within Pinterest.
When using Pinterest, you’re also able to comment on other people’s pins, as well as “like” them, along with sharing them on other social media sites like Twitter or Facebook. Pinterest is unique compared to other social media networking sites due to the fact that it connects everyone all over the world through pictures of things they find interesting.
Pinterest can be beneficial for a local business because it can help bring in more traffic to their local business sites. This occurs because ‘Pins’ link back to the sites the picture being ‘Pinned’ originated from, which means it essentially creates back links to the originating site. If people like a certain pin, they may follow the pin back to the site to learn more about the picture, which means by default they may find other content interesting on that site, as well (like information about your local business!).
However, a local business needs to remember that when using Pinterest, they can’t use it to directly promote their local business, but it’s still a very smart business decision to have a Pin It button on your local business website. By doing so, people can ‘Pin’ what they find appealing or interesting, which means that you need to simply post pictures and success stories with pictures about your local business, so people will see it and hopefully “Pin” it. When they do, it will show up on their Pinterest site, and when people click on the image, it will link them back to your local business website!
To join Pinterest, you need an invitation, and once you join, you can invite others to join, as well. So stop what you’re doing, go to Pinterest, and request an invitation to set up your Pinterest account today!
I look forward to sharing more info on this tool in the near future.
Are you currently using Pinterest for your local business? Please let us know below!
How To Use Analytics To Determine How You Are Doing With Social Media
When people start participating in social media, the most common sentiment is that it is a waste of time. The more social media becomes a part of our online activities, the more brands start to participate.
However, many still view it as a burden, something they have to do to promote their website. Reluctance comes from the fact that it is difficult to measure how well you are doing with your social efforts.
Read more: http://www.searchenginepeople.com/blog/howto-social-analytics.html#ixzz1nEM0esh2
For any local business owner who has a Facebook fan page, I’m guessing that close to 100% of them probably have a personal Facebook page, as well… which means they’ve seen a preview of what’s about to change for their business page since the implementation of the Facebook timeline.
The Facebook timeline became part of personnel pages within the past couple months, and Facebook announced they were coming to business pages by the end of this month, so in other words, right around the corner.
The question is, is this good news or bad news for the local business owner?
The response to this question is a mixed bag. Some people love the timeline on their personnel Facebook page, but others dislike it very much. But if used the right way, a timeline could be very beneficial for Facebook business pages, though as with any online marketing tool, it’s all in how you implement and follow-through.
Many dislike how the timeline highlights a lot more historical information on a page, which means small business owners will really need to monitor their timelines to see what’s being displayed or posted, especially businesses who have a lengthy history.
At the same time, some historical references can be a good thing, and a timeline could be a great way to elevate brand exposure on Facebook if done organically. We were fortunate to have our business partner, Jeff Whitehead of 3L System Group, shared some insight on the subject:
The timeline concept seems to make sense from a personal Blog perspective, or from a Brand with a campaign – something you can actually place on a Facebook timeline.
Where posts to the newsfeed currently show up on the profile, or are aggregated into a single post, interaction would appear on the user’s timeline as a historical reference. These interactions could also appear on a Brand’s timeline on their page as opposed to just having a status feed.
For a small business, they probably need to stick with something simple, like creating a Facebook page to start out with, and as they use it to interact, creative use of their Facebook timeline will surface in an organic and authentic manner.
Bottom line, using a Facebook business page to generate leads and create brand exposure is highly recommended. But it’s important to monitor and engage on that page. If you do, then the timeline could begin to have an authentic and organic impact for local businesses. And it’s best to look at the timeline as a positive, or find a way to make it work effectively for your local business, because it’s coming whether we like it or not.
What do you think? Are you for or against the timeline for your Facebook business page?
Have you noticed any issues with your local business Google Place Page recently? Or better yet, are they accessible at all? If you can access your page, is all of the information listed (like your reviews, for example)?
It appears that due to a glitch on Google’s end, many businesses are finding that their Google Place page has disappeared, or if it hasn’t disappeared altogether, then
aspects of it are missing. This appears to be due to duplicate pages appearing once certain elements are updated for a page (updating pics, etc.) within Google Places.
Some are noticing that reviews are missing, as well, which seems to be a result of Google changing the CID number in the listing’s URL. If you’re having this issue, then check to
make sure the URL you’re using to access the listing is the same as the URL for the current listing of the company or local business.
Google reports that these issues should be resolved within 4 – 6 weeks, though some seem to be seeing results and fixes sooner rather than later.
We emphasize frequently that it’s important for a local business to continually check-in to make sure all’s in working order with their marketing tools to be sure and catch events like this, so they can be reported and fixed as quickly as possible. Glitches such as these reported by Google can impact one’s search engine rankings and online visibility, which are both items we want to avoid as local business owners (especially when the issue is not a result of the local business’s activity)!
Have more information to share about this topic? Please leave your comments below.
One aspect about online media and presence is the keyword aspect of it all, and though extremely important, I find that many local business owners don’t quite understand it. When people are online searching for content of interest to them, they type certain words into search engines to try and find what it is they are looking for. These words they type are referred to as keywords, whether they realize it or not. Thus, if you’re a local business trying to attract these people who search for certain content, then keywords are important for your local business website.
Whether you’re a local business with an already established website, or a business looking to create a new website altogether, it’s wise to look into the keywords you’ve used or plan to use for the site to revamp or create your local business keyword strategy. Again, keywords are a very important element to help you get found online. When someone is searching within either Google or Yahoo, or any other search engine for that matter, isn’t it your local business website you want them to see within the top page of search results?
Relevance is important for the keywords you use.
Relevancy is important when it comes to using keywords on your local business website. Are the keywords you’re using currently relevant to your site? Will people understand when they search using the keyword why they ended up on your site? If people find that the keyword they used isn’t relevant to the site they are visiting, they will likely leave and never return. This would not be a good thing in any way; you’d be losing potential customers!!
You need keywords with sufficient Search Volume.
Also, you should make sure that the keywords you plan to use on your local business site have a sufficient search volume and you should consider looking into the relative competition of the keywords being used. You don’t want to use common keywords that many sites use. Be a bit unique, while at the same time making sure that the keywords you decide to used for your local business site is sufficient enough in volume when searched for.
Remember, keywords are what people use when searching for something in particular. The more you are found and accessed by different people, the higher your ratings. Use these tips, among others, to build your sites reputation and get it climbing up the search engine results ladder to skyrocket your local business to the top.
Want to understand in more detail how keywords can impact your businss? Leave a comment below or give us a call.
Facebook has more than 800 million users and counting. From a local business’s perspective, it’s a global database of already connected consumers and businesses to network with and target as potential leads. Facebook also provides the opportunity for local businesses to build brand awareness, research what Facebook users (who are part of their target market) want, and create credibility.
However, to make all these things happen, local businesses need to build and interact with their Facebook fans and followers. By doing so, they have the ability to expand and build their social reach while connecting with their fans and followers fans and followers, and so on, as well.
One ideal way to build a Facebook following is to hold regular promotions, and even better, create viral promotions. Promotions that have a viral component can be a very powerful way to quickly build your local business fan base.
Examples of viral promotions:
- Create a competition for your fans, and the winner will be the one who’s shared your promotion the most.
- Create a promotion for your fans and the winner will be the one who has the most ‘likes’ or ‘fans’ of the promotion.
For your viral promotions to have the greatest impact, be sure to:
- Hold regular viral promotions on a weekly, bi-weekly or monthly basis.
- Create promotions that are entertaining and fun (consider asking your friends what they’d like to see).
- Share the promotions with your Facebook URL on your other social networks, website, blogs and other marketing materials.
To find out other great ways to use Facebook for your local business, consider joining the following FREE Webinar: Webinar Event: 7 Facebook Strategies to Accelerate Sales in 2012.
What types of promotions do you use for your local business?!?
Ron Peele was named chief operating officer of Surefire Social. He is also an investor in Surefire Social, an Internet marketing platform. Peele was a founding investor and CFO of Revolution Health. Prior to that, he helped …
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