Last week I shared some valuable information to help you get a bit clearer on the importance of localizing your online presence for your local business via geo-tagging and local keywords. Today I’m going to elaborate a bit more on this extremely important topic by reviewing the significance of:
- Localized Adwords
- Localized Backlinks
- Google Places
- Google +
Localize Adwords and Backlinks
Search engine advertising, such as Google Adwords and Yahoo Advertising, enables you to target just searchers in your geographic area. This saves an awful lot of money by preventing your local business from appearing to people outside your location. Take full advantage of this localized option for all the search terms you are bidding on.
While backlinks can be valuable in helping your website move up the rankings, effective backlinks need to be relevant to the type of business you are in and to the location where you are based. Try to get backlinks from other local websites. There are numerous ways of going about this from guest blogging to being hosted in local online directories. You can also try exchanging links with other local companies.
Google Places and Google +
Google is still by far the most popular search engine, and while you shouldn’t neglect Yahoo or Bing, taking full advantage of Google’s services can improve your online presence. Designed for small businesses, Google Places enables your local business to be marked on Google Maps. Many people use Google Maps and having a business marked on there can not only generate leads through map searches, but also helps your local business appear on listings when somebody searches for a product or service related to your business.
Google also offers local businesses the chance to create their own Google + page. Google + is a social networking platform, similar to Facebook, and while Google + is still quite new, it is already becoming very popular. It also has a feature that enables people to +1 your website, which in essence, is a recommendation that you can set to appear next to your website when it appears on search results, helping you to build trust.
What tools do you use to help create a local online presence for your local business? We’d love to hear them!