If you’re like many local businesses, you know a Facebook business page is important, but you’re not quite sure how to make it work as part of your local business marketing campaign. Plus, Facebook has recently made some changes that seem to support bigger businesses more than local businesses (more on that in another post), so what are local businesses to do?
One great way to determine the best way to bolster your Facebook page is to do some research on what your successful competitors are doing.
Go to Facebook and use the Search feature at the top of the page.
Enter keywords to help identify competitors on Facebook, or enter direct competitors’ company names to pull up their Facebook pages. Focus on pages that have a significant number of followers and fans.
As you research different pages, ask yourself the questions listed below. It’s also a good idea to identify what’s not working for businesses when covering these questions.
- What types of content are getting the most responses?
- What time of day are competitors posting?
- What’s being posted? Written content, videos, audio clips, images, questions, comments?
- How many posts are they making a day? Are they directly on the page, or links to other pages, etc.?
- How is the business showcased? Do they have a welcome tab? Is there a lot of information posted about the business itself?
- How are they engaging others to post on their wall?