Aside from the millions of users on Facebook that present local businesses with a large pool of potential leads and prospects, Facebook has several other benefits for local businesses, including:
- It’s relatively easy to use.
- Video and picture uploading and tagging capability.
- Updates and communication are instantaneous.
- It has a search engine built into the site platform that’s getting more traction with Facebook users.
- It’s liked and recognized by the search engines, especially Google.
Most local businesses are aware of the first 3 bullet points above. However, we find that many of our clients are unclear as to how to capitalize on bullet points 4 and 5; being found in the Facebook search engine and optimizing a local business page for higher rankings in external search engines, respectively. The good news is it doesn’t take a genius or a tech savvy individual to maximize on SEO with Facebook for your local business. Just use these 5 simple tips for a good starting point:
- Read through Facebook’s ‘Help’ section. When building your local business Facebook page, start by reading the ‘Help’ section information. Many don’t realize it, but this section provides a lot of useful information for building personal and business pages.
- Create a vanity URL. After you have 25 ‘Likes’ or ‘Fans’ on your Facebook business page, you can create a vanity URL that’s recognized by search engines. You want to include a high ranking keyword or phrase as part of the URL that’s specific to your business, or you might choose to use your business name. Begin setting up your vanity URL by going to http://www.facebook.com/username/ and selecting your page from the drop down box.
- Use the right Facebook business page name. It makes sense to use your business name for your Facebook local business page name, but in some instances, you might choose to tweak it a bit to fit a high-ranking keyword specific to your business. However, only do this if it makes sense and still represents your business appropriately. Be professional; not silly.
- Select the right category for your business. This is pretty straight forward, but to target the right leads, be sure to select the right category that your business falls in when setting up your Facebook business page.
- Use the right keywords for updates and posts. The internal Facebook search engine will pick up on keywords in your status updates and posts, so do some research and find out how your target market on Facebook ‘finds’ your type of business and incorporate those keywords and phrases throughout your updates as appropriate (but don’t overdo it!).
These simple-to-implement tips will help set the stage for a Surefire strategy to boost your internal and external SEO via Facebook for your local business!
Do you have any Facebook strategies you’ve found to be helpful to boost and convert leads for your business??