There was a day and age when blogging was something only those identified as ‘bloggers’ did; not a local business or business owner. But times have changed, and to keep up with the competition, or better yet, get ahead, we make sure our clients have blogs that are properly implemented and designed to increase traffic and positively support online local lead generation efforts.
For an effective blog, make sure you have the following bases covered:
- Host your blog in an area on your business’ website. Doing so helps boost your SEO efforts because your blog content will be relevant to your business and local business searches and rankings. Also, when using keywords throughout your blogs, this also helps with SEO. Another thought to keep in mind is that people who visit your site are always looking for new and fresh content, which your blog can provide, unlike your home page and other landing pages.
- Format your blog to catch attention. Readers often skim over a blog, which means they focus and hone in on bullet points, images and links. From there, if something catches their attention, they’ll read further. Therefore, make sure to keep your blogs somewhere between 250 and 500 words, use bullet points and subheadings to highlight key points, and use inter-linking to draw people to relevant and significant topics or areas of your website to support local business lead generation.
- Take your personal experiences and brand yourself and your business. Use your blog as a means to brand yourself and ‘talk’ about your local business! For example, what projects have you completed or initiated for clients? Use these in your blog to show what you do and who you work with, and include any testimonials or positive feedback as well.
- Share tips and be the expert. You’re the expert, and your blog can show this. Share tips and newsworthy information with your audience. Also, by doing so, it encourages other local businesses to use the link to your blog on their websites, which means more local business lead exposure and generation for you.
Blogging should be part of any local business’ arsenal of online marketing tools. Blogs can promote lead generation and conversion by boosting your SEO, representing you as the expert in your field, and emphasizing what you do as a business, to reemphasize just a few of the advantages of blogging for your business as outlined here. If you don’t have a blog, then yesterday is not soon enough to get one going for your local business!