For quick and easy access to your customers this holiday season, the Internet is one tool you should be using as part of your end-of-year holiday marketing campaign. Below are three tips to help you maximize success by utilizing the Internet for your business.
Don’t overdo email notifications. Email, as you know, is a great tool to use to communicate with customers. At the same time, it’s important to be selective as to how many, and the type of, emails you send at any given time, but especially during the holidays. With the extra holiday greetings we receive, it’s easy for your subscribers to simply skim over your email quickly or even move it to the trash folder without reading it at all. This means you want the subject line to be clear and enticing to provide consumers with an incentive to open the email, like offering a holiday discount or free holiday information. Also, be sure you do not send emails on an actual holiday. Most people are away from their computers on, or right before and after, a holiday. This means they will miss the email and any time sensitive information if you send it on the actual holiday.
Offer gift certificates or gift cards, especially ones that can be instantly downloaded. With the craziness of the holiday season, many like to keep their shopping as simple and convenient as possible, so offer your customers and subscribers gift cards or certificates that can be instantly downloaded for use. This also appeals to those last-minute shoppers’ needs. If you don’t have the means to provide instantaneous downloads, then having the gift card mailed is another option. Anything that provides convenience for the customer is always a plus, and gift cards aren’t returnable like actual gift items are, which is good news for you as a business owner.
Conduct keyword research for your target holiday niche. Do your homework to find out what keywords are commonly searched for specific to your target market or niche. Often, keywords that are searched aren’t what we think they’d be during a particular time of the year, so don’t make assumptions here. It’s best to do the research and capitalize as much as possible in using appropriate keywords for your holiday marketing campaign.
Developing an end-of-year Internet holiday marketing campaign using these tips will put you one step ahead of your competition. It’s important to use the Internet to market your business during the holidays, but it’s just as important to do it the right way to save both time and money.