The Thanksgiving break was a great time of reflection. We have learned a lot the past year in our GenNext Media social media marketing lab. As I sat around with my family and friends digesting my Thanksgiving feast and watching football, I scanned some of my favorite business marketing blogs (tip #2) for an answer to this daunting question , “What is it about social media marketing that makes business owners so scared?”
Internet marketing helps businesses build relationships with customers, generate new leads, and increase profits and visibility of their business. However, the one area that left them asking for more was: time.
It’s an issue we all face as we get deeper into the execution of our social marketing programs. How do I make time for social media marketing? The Social Media Examiner had a terrific post about this subject about a week ago.
Being a small business owner myself, I can commiserate. There simply is just not enough time in the day to run your business effectively. However, it is important to remind yourself of your businesses overall goal: to increase customer leads and produce more profits. Social media marketing is, or will become a key part of running your business and a means to an end goal.
Here are three ways to organize your social media marketing efforts and make the most of your time online:
1. Time is Money: Social media marketing has the capability to sky-rocket your business, however, it also has the ability to be a immense waste of time. Many businesses set aside time each day for “marketing and networking.” By making a structured schedule for marketing efforts, there will be less room for procrastination and wasting time. Set aside 1-3 hours for browsing industry blogs, updating your Facebook page and participating in forums within your niche market. This will ensure that you remain visible within the distributed web and keep your efforts focused, for a specific amount of time, each day.
2. Spend Your Time Constructively: Whether you are going on a business trip, sitting in front of the TV, or waiting for a meeting to start, you have time for social media. Check your messages, send out a “Tweet”, reply to posts, etc. Any extra effort that you put in will benefit your business, increase your visibility and attract more leads.
3. Allow Yourself to Have Fun: Social marketing should not be a burden to your life or schedule. It is there for your convenience and to help your business increase its customer base. If you forgot to reply to a comment, distribute an article or update your blog today, IT’S OK. If you treat social media marketing as a helpful and valuable way to market your business and foster relationships, then you will be less stressed and have much more success.
Social media marketing takes time, organization, and dedication, but it almost always pays off in the end. That being said, embrace the distributed web and put yourself out there for other people to see and communicate with. So stop reading, and start doing!
What are some of the ways your business finds time for social media? I would love to hear your insights…